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How To Write Copy

how to write copy

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One of the main key factors in any successful online business is Copy!

Learning how to write copy is a very important part of your online entrepreneurship journey. 

Learning how to write copy is one of the most (if not the only most) important factor in any successful online business endeavor.

Thousands of books have been written on the subject and more are being created on a daily basis. A subject that most people have a difficult time with - including myself.

Even the basics of copywriting are still hard for me - to this day! 

Learning this part is hard work and you'll be surprised, after conducting your due diligence, to see how much copywriters charge.

They can easily command these prices because the amount of people that can actually write juicy, hypnotic copy (especially in internet marketing) are very far and few in between. There's a whole lot of it out there that's just corny, to say the least.

Look at all types of advertising; radio, TV, web, etc., in a whole new light, let it inspire you. Study ads. Analyze them. 

study ads

How has the writer attracted your attention?

What about the ad keeps you interested?

Are you stimulated to want to know more about the product being advertised?

What action is the writer asking for from you?

Quickly analyze every ad you see from now on.

If you practice this exercise on a regular basis, you'll soon be able to quickly recognize the "Power Points" of any ad you see. You'll also start to notice whether an ad is good or not, and what makes it so.

Recognizing and understanding the AIDA model will help you get the "feel" of the fundamentals and style necessary for writing successful copy. 

The AIDA model consists of the following four parts (in order). 

Attention (or Awareness) = grab their attention, make a person want to know more. 

Interest = You've caught their attention, now you want to further gain and keep their interest.

Desire = You've gotten their attention, gained and kept their interest, now you want to create a desire in them that would make them want to buy your product or service.

Action = You've gained both their attention and interest, then created the desire to buy. You should now help them take action - how can they buy? or what do they have to do to get your product or service?

This is just a short but helpful explanation on what the AIDA model is, to help with your understanding of th model. 

Practice rewriting bad ads. Read and write down the good ones too and keep at it until the formula, the idea, and the feel of this kind of writing becomes second nature to you.

This is kind of an old fashioned but good way to go when you want to gain expertise on how to write copy. 

Most successful copywriters view the headline and / or the first sentence in an ad as the most important part, and in reality, you should too. 

After all, when your ad is surrounded by hundreds of other ads; what makes you think anyone is going to see your particular ad?

Understand and Master Copywriting

If you take time every day to further understand and master copywriting, you'll soon see that in a few short months (maybe even weeks) you'll find yourself being able to quickly adapt to quite a number of different writing styles and 'voices '. You'll also find yourself being able to take copy apart and 'rebuild' them .. almost subconsciously. 

When that happens, compelling copy will begin to flow out of you naturally.

Just imagine the money you'll save alone, by writing your own copy .. and money saved is money earned. Not to mention the fact that you'll be cultivating a high-paying skill that will always be in huge demand.

The best part is the fact that you will not have to rely on someone else's concept of 'good' copy - heck, you'll be quickly designing your own in practically no time. 

If the extent of your efforts presents your offer in an uninteresting way, then whether or not you actually make the sale would solely depend on your price and the visual information you provide through your images. 

If your potential customer actually wanted what you were offering bad enough, they may send you an email with a question or two.

Inspire your visitor to keep reading - for their own personal enjoyment . If not, you have a better than 99% chance of loosing that visitor - and countless others'.

If you show your personality in your copy and it's one they find intriguing, you'll inspire them to want to read more or put your site in their fav's, to come back later. 

One things for sure - you'll sell far more and far quicker by putting some real personality in your copy.

The primary way that the world will get to know you is through your copy. Convince us that you're worth knowing!

When creating or designing your copy, stick with emotionally gratifying benefits.  

  • How will your offer make them look or feel better?
  • What will your offer make their friends and family say? 
  • Will your offer help them enjoy more out of life? or 
  • Will it provide them with more time off?

Saving money, for the customer, and buying at a lower price are good copy points. But you must follow them through with reasons, benefits, facts and lots more benefits. 

Never risk your reputation for a sale.

Grab Your Readers Attention

Endorsements and testimonials are effective ways to dramatize facts and back up the benefits of your product or service, but never use fake ones.

If you do not have any yet, that is perfectly fine. Do not buy any or create fake ones - that's bad for business. It will hurt you in the long run. Any endorsements or testimonials you get and show, must always be true - if you ever plan on surviving in this game. They should be from people who have really used your product or service.

What People Want

Human aspects that everyone strives for include; self-respect, accomplishment and security.

Never ever talk down or talk as if you're better than anyone.

To you, the potential customer is potential gold.

Catch your reader's attention with a catchy headline.

Follow through with good copy that demonstrates benefits and appeals to your reader.


You can close up the gap between reading your copy and taking an impulsive action. If you had an eBay ad, your purpose would be to make people buy right? So tighten up that desire for them to buy.

An iron-clad money back guarantee is a great tool to use. It will help your potential customer see that they really do not have anything to loose and will help affirm the quality of your product or service.

By willing to back up your claims, you can get a hook into those borderline buyers. 

Always stand behind your work. 

Be cheerful and expedient when returning a refund. Let them know that you appreciate their business and not to hesitate in contacting you if there is any way you can be of further assistance.

If you give a time limit on the product you're offering for sale, or mention that there's a limited supply, or have a reduced price for a certain time period, you'll increase the impulse to act.

Again, always stand behind your word; do not make a "time sensitive" or limited quantity offer that - in fact - is not true.

You want to appeal to your reader's urgency, make the product or service irresistible, extend a generous guarantee, and whole-heartedly stand behind your words! 

how to write copy

How To Write Your Copy ~ At First

Disregard size at first, write everything on paper. Everything that might attract readers. Tell it all. 

Stress the need for what you have to offer, what will do for your readers, how they will benefit, benefit, and benefit.

Let them know what they can expect by using your product, how easy or more pleasant life will be for them. 

When you finish writing, you may end up with a long paragraph or a dozen pages. Now it's time to think about clarity, not cost. 

Your copies job is simple: To make the reader want to buy your product or service.

Any copy that causes the reader to only pause in his or her thinking or to just admire the product - is not doing its job completely.

Blame for the failure of copy or credit for its success, almost always reverts back to the copy itself. 

The "copywriter" must know exactly what he or she wants his or her reader to do, and anything that does not elicit the desired action is an absolutely waste of time and money. 

Remember and never forget the basic rule of copywriting when it comes to ads:

"If your ad does not grab your readers' attention, then he or she will not see it. If your reader does not see it then he or she will not be able to read it. And if your ad is not read, it will not have the opportunity to encite or stimulate a sale! " 

Most successful copywriters know and practice these fundamentals. So whether you know them already or you're just now being exposed to them ...

Your online success will be determined by your knowledge and the time you put into the practice of these fundamentals. 

The Naked Truth

The truth is your copy is not going to get seen unless you can reach out, grab attention, and entice them to want to know more or even buy. 

Your headline has to make it difficult for your prospect to ignore or pass over, than to stop and read your copy. If you do not capture the attention of your reader with your headline, anything beyond that is useless.