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Here are a few tips on how to write a headline, more specifically, how to write a successful headline.
Successful headlines are mostly written as promises, either implied or direct. Promises that show another how to save money, make money, and / or attain a desired goal. Example:
"Are You Ready To Be A Millionaire - in the next 7 months?"
Or a warning against something undesirable, like:
"Do You Continue Making The Same Mistakes In Your Personal Relationships?"
In these examples, the headlines are posed as questions.
Headlines that ask a question seem to attract a readers attention more. Which is the exact type of headline I used for this post.
Once an individual sees the question and wants to know the answer, they will want to continue reading to find out the answer.
Remember, however, that your first 250 words are going to make or break whether they read on or not - and sometimes a lot less than that!
The best headline questions are those that challenge the reader and do not allow them to dismiss your question with a simple yes or no.
Another kind of “reader appeal” that you can incorporate into your headline is something like:
"You'll be the envy of your friends."
The appeal has to do with basic psychology: everyone wants to be well thought of, and consequently, will read into the body of your ad to find out how they can gain the respect and recognition from their friends
Wherever and whenever possible, use words that are not usually found in advertisements. The idea is to shock or shake the reader and cause them to take notice of your ad.
Most of the headlines you see today are alike in many ways, some just rearrange the words in each others headlines.
The reader may see these headlines with their eyes, but their brain fails to focus on any of them because there's just nothing different, nothing stands out or grabs their attention.
An example of an attention-grabbing headline is:
"Are you tired of having brain farts?"
The comparative priced type of headline is another attention getter, like:
“Two For $ 4, Regularly priced at $ 3 each!”
Other tried and proven kind of headlines are specific questions. Example:
"Do You Suffer From Migraines?"
If you offer a strong guarantee, you can consider including that in your headline.
"How To" headlines, such as I've used here, are great too, but in some instances, they're better used as book titles.
You should use the word “You” in your headlines, as often as possible, wherever you can naturally work it in, and throughout your copy.
After all, your copy should be directed to "one" person, and the person reading your copy wants to feel that you are talking to him or her personally, not everyone or anyone.