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Find Your Niche

find your niche

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If you're unsure about what niche or which niche would be profitable for you, then continue reading. 

I'm going to list a few helpful tips that I hope will help you along the way towards finding YOUR niche.  Before you spend too much time on creating your website, eBooks and such. 

You want to make sure that your customers are actually interested in what you have to offer.

Start by asking yourself a few questions:

  • What are you passionate about?
  • What are you knowledgeable about? Or have a huge interest in?
  • What do you find yourself being able to talk about for hours? 

By answering these few questions you're one step closer to your niche.

As you think about what your niche is let me tell you that, in my opinion (and many others), selling an information product nowadays is easier than selling a service, but you can make more money selling a service with monthly subscriptions. 

After you've asked yourself (and answered) those few questions, do your market research. See how many competitors you have.

Don't let competitors scare you off, having competitors in your 

niche is always a good thing.

By the way, poking around on your competitors sites isn't a bad idea. Doing this can help you come up with ideas on how to make your online business better or different. Take a look at their related links and traffic rankings. By analyzing this, you'll gain knowledge about how many visitors they get and how profitable their business is.

If it's profitable for them, why can't it be for you, right?

Learn everything you can about your target market or customer base, read through newsgroups, Facebook groups, discussion boards, forums, etc.

If you already have an email list, send out a survey and see what it is that they are most interested in. 

Can your product solve a problem?

Will your product make life easier or more comfortable for your customer?

You should be passionate about your product because, trust me when I tell you, your passion will show on your social media posts, videos, and blogs.

Making sure that you get into a niche that you are truly passionate about will ensure that it would become a profitable niche, no matter what niche it is. 

Conduct Some Keyword Research

There are simple, free online keyword research tools you can use besides the Google Keyword Planner, such as Wordtracker or Ubersuggest. You need to find out what keywords or phrases are being searched for frequently. 

When researching your niche, go to sites like Amazon to find out what people are buying and reading about. You can do this by following some simple steps.

While on Amazon, go to the search bar, clicking on the 'All' tab will show you a list of categories (a.k.a. niches). 

You can then click on a random one or better yet, click on one that interests you the most then leave the search bar blank and click on 'Go.'

Now you're on a new page.

You will now notice a list of sub-categories (a.k.a. sub-niches). If you click on one of these sub-categories you will notice that you will be able to narrow your search down even further.

Are you following?

What you are essentially doing here, if you haven't noticed, is "niching down." This is a great way to help you find out if the niche you are interested in pursuing is profitable. 

Last but not least, once you've found your niche (your passion) don't forget to ask yourself:

"Does this serve my customers?"

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