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I know, I know ... this is gonna sound weird or unrealistic to some of you but let me tell you what I mean and some ways on how to do it.
If people know what you're talking about and they trust you, they will feel comfortable investing in your product or service. Establishing yourself as an expert in whatever field you're in helps gain both respect and recognition. That respect and recognition will transfer automatically onto your business.
A good place to start is by having your own website.
Create informative content, make sure the content on your site is relevant to your niche, make it look professional and you'll have a source of expert information to direct people to.
Give away your knowledge, free of charge .
Offer your customers something useful up front and they will label you as a legitimate source to go to for whatever your business has to offer.
There are many ways to become an expert.
Like most things in life some ways to go about it will come easier than others. But it can be done. Here are just a few ways you can look into.
This is an effective method to use to achieve that 'expert status,' because it provides you with the ability to distribute some of your articles to a huge number of content-rich sites. The more places your name pops up, the more people will be exposed to your site (and product or service).
Here's another great way to show your expertise.
It's a bit more casual than article writing but allows you to talk candidly with people that are interested. The conversational tone used in these settings will put many potential customers at ease.
Not only will they begin to view you as an expert but they'll feel connected to you as a human being. Also, these type of places provide your customers with the opportunity to ask questions.
Create an online presence.
Do not overwhelm yourself, you do not have to be everywhere. But starting a few social media pages, creating strategic postings, and having your own website should be on your to do list for sure.
Learn, learn, and continue to learn more and more each and every single day.
Then share your knowledge.
Never stop learning.
While you're learning, do not forget to practice, practice, and practice some more because learning something without taking action or learning 'hands on' is kinda pointless if you want to become an expert at it.
So practice what you learn, share it and stay consistent at it all.
Last but not least, consider writing a book.
The same way I said earlier about not having to be an expert, to be an expert, you also do not have to be a writer to be a writer.
Outline what you want your book to have, set a goal about how many words, paragraphs or pages you'll write per day or week.
With just an idea on what you want your book to be about, you can have someone else do the research and even write the book for you. You can find people that would do this on sites such as Fiverr .
Note: The above 3 ways on how to be an expert are just a few ways to start with, not the only ways.